Participating in rallies and walking the streets of cosmopolitan cities. Adapted, regardless of terrain and climate, to always run in high performance, they attract attention not only for its versatility, but also for its modern and bold design line. The story of NISSAN began in 1911 when the Kwaishinsha Motor Car Company was born in a neighborhood of Tokyo called Azabu-Hiroo by the hands of Masujiro Hashimoto and with the financial support of three business partners, Kenjiro Den, RokuroAoyma and Meitaro Takeuchi. Three years later, the company was already producing Model 41, named after DAT (‘hare’ in Japanese), taken from the first letters of the names of the project’s financiers: D en, A oyma e Takeuchi. The DAT 41 was a simple and conventional car, but luxurious for the time. It had a 15-horsepower one-cylinder engine and comfortably carried five people. In 1917 the company was bought by its own network of dealers, becoming the Dat Motor Vehicle Co. The new company produced the second generation of DAT cars, called Model 51.
The following year it would change its name to Kwaishinsha Motorcar Co, launching in the market the first DAT trucks for military purposes. In 1925 it would change its name again for DAT Motorcar Co and a year later due to the weak sales of its trucks, began a long series of fusions. In August 1931, the DAT introduced a new model of automobile equipped with a four-cylinder engine. Its design was based on economy, reliability and ease of use and the new DAT was in the class of mini-cars. So the new car was called DATSON, from the English Son, ‘the son of DAT’. The following year, the suffix ‘Son’ is changed to ‘Sun’ due to the rising sun, thus giving rise to the DATSUN brand. On December 23, 1933, as a result of the numerous mergers, the last one between Tobata Imono Co and Jidosha Seizo Kabushiki-Kaisha Co (Automobile Manufacturer, in Japanese) came into being Nihon Sangyo Co, a company whose purpose was to produce and distribute the vehicles and parts DATSUN of Tobata Imono Co. Only in June of the following year was born officially the NISSAN (word that means ‘Japanese industry’ ). It is said that NISSAN was the abbreviation on the Tokyo Stock Exchange for the company NI ppon SANgyo, Tobata Casting Automotive Parts Division. Later this year, the first units of the DATSUN model were exported to Asia, South and Central America, for a total of 44 cars. In 1935 the operation was started at the Yokohama plant, the first in Japan to build large-scale automobiles.
In 1941, after reaching a peak of 20,000 vehicles sold, the automaker stopped production due to World War II. Only with the end of the conflict, in 1947, the production of DATSUN passenger vehicles was resumed. It was in this same year that the automaker developed and manufactured its first electric vehicle baptized of Tama, fruit of the governmental program of development of alternative energy sources. A few years later, in 1951, NISSAN used its experience in the manufacture of military vehicles – acquired during World War II – to create a legend, the Patrol, as a result of the Japanese army’s need for an all-terrain vehicle , powerful and agile, with four-wheel drive. The 85-hp, 6-cylinder 4X4 vehicle outperformed the American Jeep Willis in terms of load and power. The following year a strike of workers of the factories of NISSAN that would last two years begins. This long period of inactivity almost drove the company into bankruptcy.
In 1958, DATSUN vehicles attracted the attention of visitors to the ‘Los Angeles Imported Car Show’. Concession contracts are then entered into in the cities of Los Angeles and New York, thus initiating exports to the United States. The first factory to be set up outside the country of the rising sun was in Taiwan in 1959. Shortly thereafter, in 1960, NISSAN MOTOR CORPORATION was founded in the United States, with headquarters in the city of Los Angeles, expanding the following year to Mexico and then to Europe. In 1966 NISSAN merges with the Prince Motor Company. This added to the group, a brilliant ensemble of engineers as well as the renowned models ‘Skyline’ (introduced in 1957) and ‘Gloria’. Also in that year the first car was exported to Europe, to Norway. In 1969 the legendary 240Z was introduced. The 1970s began with the development of marine engines, entering a large market in Japan. With the oil crisis of 1973, NISSAN increased its sales in the United States, much because of the small SUVs with sports air like the NISSAN SUNNY, which achieved high levels of fuel consumption testing, led by the US Environmental Protection Agency.
In 1976 the international success of NISSAN led it to reach the world’s first place in exports. In January 1980, the company acquired a stake in Motor Ibérica in Barcelona, thus establishing its first factory on European soil. Only in 1983, after being sold under the DATSUN brand for many decades, vehicles marketed worldwide are unified under the NISSAN brand. In the early 1990s, the British subsidiary began producing the Primera model on European soil, which would win numerous awards. Another novelty of this decade was the start, in 1997, for the first time, of the commercialization of an electric vehicle, the Prairie Joy EV, exclusively destined to the Japanese market. In 1999, the history of the brand recorded a decisive moment with the signing of a strategic alliance with Renault. Aiming at strengthening both brands, this alliance was the fourth largest manufacturer in the world today and opened up new growth prospects for both NISSAN and its French partner. The Brazilian Carlos Ghosn, seen as a pragmatic detailer took the CEO position and rescued NISSAN from the brink of bankruptcy. That same year the millionth Primera was sold in Europe.
In 2006 NISSAN announced that its accumulated world production reached the historical mark of 100,140,000 vehicles at the end of June, becoming the second Japanese company of the automobile market to surpass the figure, after rival toyota car covers. Of this total, 76,640,000 vehicles were produced in Japan – with the remaining 23,500,000 units in the automaker’s factories scattered around the world. On 13 May 2008 , the automaker announced its strategic plan for the period 2008 to 2012, called Nissan GT 2012 ‘G’ means growth ( growth in English) and ‘T’ trust ( trust in English). Its three main goals are leadership in quality, leadership in zero emission models and average growth of 5% in revenues each year. Today, nearly a century later, the company is one of the world’s most comprehensive car manufacturers, with factories and business operations on five continents, offering a complete line of products, starting with entry-level vehicles, through the 4X4 and high-performance vehicles such as the GT-R. In 2010, NISSAN presented its two pillars of the strategy to reduce CO2 emissions: ZERO EMISSIONS (vehicles using zero CO2 emission systems and technologies) and PURE DRIVE (a set of technologies used in its vehicles for the preservation of the environment environment, with low emission of pollutants, higher efficiency and lower fuel consumption).
2020 – NISSAN ROGUE SPORT
One of the novelties that the Japanese manufacturer is exhibiting at the Chicago Salon 2019 that opened its doors today is the mid-life upgrade of the Nissan Rogue Sport, as the European Nissan Qashqai in North America is known. The Japanese brand will take advantage of the showcase of this important American automobile event to present the update of this successful SUV, which is renewed with some improvements, exteriors, interiors and equipment. The new Nissan Rogue Sport 2019 will be recognized for its revamped front end, which features a new design for the well-known V-Motion grille, as well as a new design for the main headlamps, which incorporate a new light signature for LED daytime running lights. of a new bumper and hood. In the rear it re-launches renewed lanterns, that also count on new light signature, besides some slight adjustments in the bumper. Nissan took the opportunity to introduce new exterior color schemes as well as a new design for 19-inch diameter alloy wheels.
The equipment is enriched by the incorporation of Nissan’s Safety Shield 360 safety package as part of the standard equipment, a package that includes, among other things, autonomous braking in the city, pedestrian recognition, unintentional track change alert, cross-traffic alert rear and object detection at blind spot. Regarding the engine offer, the upgraded Nissan Rogue Sport 2019 is unchanged as it will continue to use the 2.0-liter gasoline engine, a four-cylinder block that develops 143 horsepower, which is combined only with an Xtronic automatic transmission , both with simple traction on the front axle and on all four wheels. The marketing of the renewed Rogue Sport will begin over the next few months, although the manufacturer has not yet revealed its prices.
2019 – NISSAN 370Z HERITAGE EDITION
Nissan strives to keep alive one of its oldest models. The sporty Nissan 370Z has been in the market for many years and information on the possible arrival of a new generation is pointing to the long term. Therefore, and while the iconic Japanese model does not suffer a real update, the brand bets on introducing one or another novelty in its line to continue positioning the car as an attractive alternative in relation to its main competitors. The latest news comes to the North American market. This is the new Nissan 370Z Heritage Edition. Taking the coupe body version as its starting point, the Heritage Edition package brings a unique image, allowing you to choose from three unique exterior colors for the 370Z Coupe: Magnetic Black Heritage Edition, Deep Blue Pearl Heritage Edition and Pearl White Heritage Edition . Each of these shades will offer a specific color combination both for the exterior and interior of the vehicle. In the case of the Magnetic Black Heritage Edition, it comes with exterior elements in silver gray and an interior with yellow details. For its part, the combination Deep Blue Pearl Heritage Edition bets on the black housings for exterior mirrors, glossy silver stickers and yellow frames for the passenger compartment. And finally, we have the Pearl White Heritage Edition, which also focuses on black exterior mirrors, glossy black stickers and yellow interior elements.
Regarding the mechanical part there is no news, so the new Nissan 370Z Heritage Edition 2019 continues to be propelled by a 3.7-liter DOHC V6 engine with 328 hp and 363 Nm of maximum torque, which comes coupled to a six-speed manual transmission or an automatic seven relationships. The line will continue to be crowned by the NISMO version and its 344-hp engine. A year ago, the Nissan 370Z Heritage Edition 2018 was introduced to American dealers , introducing exciting new features such as a new clutch and a more modern version of Nissan’s infotainment system that dramatically improves connectivity options and is driven by a 7.0-inch touch screen. It also had GPS system and rear view camera. The new Nissan 370Z Heritage Edition 2019 is also committed to improving the equipment, as elements stand out as the internal mirror with auto-attenuation to avoid glare. In addition, Touring and Sport Tech trim levels are merged to result in a unique finish called Sport Touring.